Last updated: 5th Sept. 2025
This Privacy Policy ("Policy") is intended to inform you ("User," "you," or "your") about the practices of WhatMovie ("Company," "we," "us," or "our") concerning the collection, use, processing, and disclosure of your personal data. At WhatMovie, we hold your privacy in the highest regard and are dedicated to protecting the personal information you entrust to us.
This Policy applies to all information collected through your use of the WhatMovie platform, website, services, and all associated features, functionalities, and content (collectively, the "Service"). It is an integral part of our Terms of Service. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Policy and our Terms of Service.
To provide and improve our Service, we collect several types of information from and about our users.
2.1 Information You Provide Directly to Us.
We collect personal data that you voluntarily provide to us when you interact with our Service. This includes:2.2 Information Collected Automatically (Usage Data).
As you navigate through and interact with our Service, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns. This includes:2.3 Cookies and Similar Tracking Technologies.
We and our third-party partners use cookies and similar technologies (e.g., web beacons, pixels) to collect information and enhance your experience. A cookie is a small file placed on your device. We use different types of cookies for various purposes:
(a) Essential Cookies: These cookies are strictly necessary to provide you with the Service and its core functionalities. They are used for purposes like session management (keeping you logged in) and security. The Service cannot function properly without them.
(b) Analytics and Performance Cookies: These cookies help us understand how our Service is being used, which pages are most popular, and how we can improve performance. We use trusted third-party analytics providers for this purpose.
(c) Advertising Cookies: Where necessary, we or our third-party advertising partners may use these cookies to deliver advertisements that are more relevant to your interests. These cookies may track your browsing habits across different websites to build a profile of your interests.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
The information we collect is used for a variety of business purposes in accordance with the legal bases for processing, which include the performance of a contract, our legitimate business interests, and compliance with our legal obligations.
3.1 To Provide, Operate, and Maintain the Service.
We use your information to operate and maintain the features and functionality of the Service, authenticate users, and manage user accounts.3.2 To Improve and Personalize the Service.
We analyze usage patterns to understand how our Service is used, diagnose technical issues, improve performance, and develop new features and functionalities that enhance your experience.3.3 For Security and Fraud Prevention.
We use information to monitor for suspicious or fraudulent activity, verify accounts and activity, and promote safety and security on our Service. This is part of our legitimate interest in protecting our Service, our users, and the public.3.4 To Communicate with You.
We may use your personal information, specifically your email address, to send you essential service-related communications. These include account verification emails, security alerts, and important updates to our Terms of Service or this Privacy Policy. These communications are fundamental to the operation of the Service.We do not sell, trade, rent, or otherwise share your personal data with third parties for their marketing purposes. We may, however, share information under the following limited circumstances:
4.1 Third-Party Service Providers.
We engage trusted third-party companies to perform functions and provide services to us, such as cloud hosting, analytics, and customer support. We will share your personal information with these third parties, but only to the extent necessary to perform these services. These providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.4.2 Compliance with Law and Legal Requests.
We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend our rights or property, (c) prevent or investigate possible wrongdoing in connection with the Service, or (d) protect the personal safety of users of the Service or the public.4.3 Business Transfers.
In the event of a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.We will retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Upon your request for account deletion, we will take steps to delete your personal information, unless we are required by law to retain it or have a legitimate business need to maintain it for purposes such as fraud prevention or analytics on an anonymized basis.
We have implemented administrative, technical, and physical security measures designed to protect your information from unauthorized access, disclosure, use, and modification. We take reasonable steps to ensure the integrity and security of our network and systems.
However, please be aware that no security measures are perfect or impenetrable. The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Service; any transmission is at your own risk.
We aim to provide you with control over your personal information. Depending on your jurisdiction, you may have the following rights:
(a) The right to access: You can request access to the personal information we hold about you.
(b) The right to rectification: You can request to correct or update any of your personal information that is inaccurate or incomplete.
(c) The right to erasure (account deletion): You can request the deletion of your personal information from our systems.
(d) The right to object to processing: You can object to the processing of your personal information for certain purposes.
To exercise these rights, please contact us via the email address specified in the "Contact Us" section. For your protection, we may need to verify your identity before fulfilling your request.
Our Service is hosted and operated in the United States. If you are using the Service from outside the United States, your information will be transferred to, stored, and processed in the United States. Data protection laws in the U.S. may be different from those in your country of residence. By using the Service, you consent to the transfer of your information to our facilities in the United States and to the third parties with whom we share it as described in this Policy.
The Service is not directed to individuals under the age of thirteen (13), and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal data from a child under 13 without verification of parental consent, we will take steps to delete that information from our servers as soon as possible. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately.
We reserve the right to amend this Privacy Policy at our discretion and at any time. When we make changes, we will post the updated policy on this page and revise the "Last updated" date. While we may, in some cases, provide additional notice of material changes, it is your responsibility to review this Privacy Policy periodically to stay informed of any updates. Your continued use of our Service following the posting of changes constitutes your acceptance of such changes.